Prototyping User Experiences

Spring 2011 / Instructors: Robert Fabricant, Josh Musick, Clay Wiedemann & Jeff Hoefs










Initial hand-drawn paper prototyping
MTA Interactive Map 1: Paper
Using quick paper prototyping methods to iterate ideas, our group chose to update the familiar maps found in the New York City subway system. We identified problems users face when navigating underground based on our journey map (see below) and came up with solutions that could be explained and demonstrated with simple printouts mounted on a board.

After devising an initial prototype and testing it out on other people, we brought it down to the 21 Street subway station on the 1 line to test again and record in context with its intended environment.

This map's concept is to be a gestural-based interface (you don't want to actually touch anything down there!) which the user can zoom in on city streets, see updated service changes and plot the quickest route to a destination based on real-time information. They can then sync that information with their phone and check it along their journey. Additionally, when exiting a station, the user can view street-level photos superimposed on the station map to eliminate the confusion that comes with multiple exits.

Team: Chris Cannon and Carrie Stiens

Journey map presentation PDF

Journey mapping on the whiteboard
Journey Map
DownloadDownload presentation

This journey map illustrates potential aspects of a user's experience from low to high involvement, in this case, the experience of using New York City's subway system.

By directly observing the environment, we were able to identify multiple physical areas of the user experience, differing levels of use and all of the behaviors, actions and painpoints associated with riding the subway.

Our journey map shows both the current and future state of this experience with proposed solutions that informed our subsequent prototyping (above).

Copyright 2010–2011 / Christopher Cannon / info@isotope221.com / 646 207 3208