Prototyping User Experiences
Spring 2011 / Instructors: Robert Fabricant, Josh Musick, Clay Wiedemann & Jeff Hoefs
Journey map presentation PDF
Journey mapping on the whiteboard
This journey map illustrates potential aspects of a user's experience from low to high involvement, in this case, the experience of using New York City's subway system.
By directly observing the environment, we were able to identify multiple physical areas of the user experience, differing levels of use and all of the behaviors, actions and painpoints associated with riding the subway.
Our journey map shows both the current and future state of this experience with proposed solutions that informed our subsequent prototyping (above).
Copyright 2010–2011 / Christopher Cannon / email@example.com / 646 207 3208